Great Britain No.2 Sam Jones signs up to Padel 22 - the new Global Communications Consultancy dedicated to the world’s fastest-growing sport

Padel 22 will handle Jones’ PR and Communications following his recent move to Madrid.

Announcement follows Team GB star’s victory at HOP Pro Tour debut tournament in Yorkshire.

Tuesday 21st February 2023, London, UK: The Great Britain Men’s Padel Number 2 player has today signed up to Padel 22 , the new Global Communications Consultancy for the world’s fastest-growing sport. The announcement comes just 24 hours after Jones secured victory at the Home of Padel Tour’s 2023 debut tournament at the Surge Padel Club in Harrogate, England alongside partner and fellow Team GB player, Louie Harris.

Jones, who is 23 and from Essex in England, recently made the move to Madrid as his padel career starts to take off. He left the UK in 2016 to pursue a career in padel by training in padel hotspots Marbella and Barcelona, before basing himself in the United Arab Emirates, one of the world’s fastest-emerging padel nations.

Padel 22 was founded by Ben Nichols, the former Group Director of Communications and Public Affairs for the Commonwealth Games Federation and Chief Press Officer of the award-winning ATP and WTA Dubai Tennis Championships. Padel 22 was created to raise the sport’s profile and highlight its rapid rise outside of its traditional Spanish-speaking and Latin American heartlands.

Commenting on linking up with Padel 22, Jones said: “I am thrilled to be working with Ben and his team at Padel 22 so early on in the sport’s journey in the UK and at a time when I’ve managed to secure my first tournament title of the year in Britain, at the season-opener HOP Pro Tournament in Harrogate. As a proud Briton based in Spain, I am excited to use the on-court momentum I now have to go on to greater success in 2023, both at home and internationally.

“An essential component of success will be how I tell my story to the many different audiences inside and outside of the padel world – I want to be able to utilise the profile I have to encourage others in the UK and other new padel nations to take up this incredible sport, and working with Padel 22 will allow me to do just that. I’m excited for what the future holds,” he added.

Padel 22 Founder CEO, Ben Nichols added: “Watching padel’s elite players is what will galvinise others to take up this sport more than anything else. Players are the best ambassadors we have for this fast-moving sport, and that’s why we are thrilled to be working with someone of Sam’s calibre to help convert the ‘padel-maybes’ into ‘padel-definites’. With victories like he achieved at the weekend, Sam can bring to life the many merits of padel and grow the game by highlighting his career across his communications channels. We are looking forward to working with Sam to build his brand in Britain and worldwide.”

In addition to working with professional players, Padel 22 supports clubs, brands and manufacturers, tournaments, federations, tours, sponsors and new investors into the sport and helps them address their communications objectives. Throughout its work, Padel 22 will highlight the sport’s distinct brand identity – its exhilarating, dynamic and inclusive credentials, the likes of which are unseen in other sports and which offer padel a unique opportunity to build upon its 25 million-plus international player base.

About Padel 22

Padel 22 is a global padel-dedicated Communications Consultancy. Widely considered the world’s fastest growing sport, padel is now on a journey to becoming truly international. Padel 22 is here to help organisations, rights holders, brands, events, players and other stakeholders tell their story and be part of the sport’s expanding global footprint. Whether it be Strategic Communications, Media Relations, Digital and Influencer Marketing, Crisis and Reputation Management, Stakeholder Relations or Corporate Communications, Padel 22 offers impactful communications solutions and strategies to help tell your story, raise your profile and reach your desired audience in this exciting new sport.

Contact Padel 22

E: ben@padel-22.com

M: +44 (0) 7555 538475

E: harry@padel-22.com

M: +44 (0) 7765 310585

Padel-22.com