Do you have a Business Vision and Strategy that hasn’t yet been brought to life? A padel story that hasn’t yet been told to your audiences? Are you a CEO, Executive or Business Leader that needs strategic advice and counsel on how to respond to a media or communications issue? We work with you to deliver solutions and develop fully-integrated Communications Strategies and PR Campaigns that align with your Business Strategy and ensure you reach your key stakeholders and deliver on your objectives – whether they be raising awareness of your brand, changing perceptions or instigating debate on a significant issue within padel.

We understand the importance of positive, credible media relations to ensure you are reflected well in the public and amongst other audience groups. Whether it be print and online media, business, trade, lifestyle or mainstream sport news, we have the international media relationships and know-how to deliver your message effectively, through the right media at the right time.

Padel is a burgeoning sport, and as with any new ‘industry’, there will inevitably be challenges and issues to confront as you find your way. That’s why it’s all the more important today, in this 24-hour news and social media age, to be on the front foot.

With our experience handling Media Relations for the biggest issues in international sport, we have unrivalled expertise at managing issues and building reputations for our clients. Whether it be developing proactive Crisis Communications strategies or helping you react promptly to unexpected negative news, we are here and ready to support.

Padel, to many parts of the world, is new and still a great unknown. This is why as a brand, organisation, club, tournament, tour, federation, player or investor, it’s vital you consider how to communicate with your employees, investors, customers and other audiences.

We are experts at ensuring you get the message just right, delivered via the right vehicle, to your different audience groups. From the written word (website copy, statements, news releases, company reports and promotional materials) to the spoken word (speeches, press conferences, interviews and video direct-to-camera messages), we ensure your message has the right impact.

With three international tours, along with national, regional, local and club leagues in a growing number of countries, this sport is growing fast. Staging an event often means inviting print, online, radio and TV broadcast media to cover your event on site. Our team has run Media Operations for events such as the award-winning ATP and WTA Dubai Tennis Championships, the Emirates Airline Rugby Sevens and for a leading Formula 1 team.

We’ve been in the pressure cooker cauldron of a sport event press office, handled the challenges and deadlines, and juggled the various priorities that this entails. From running your all-important Club PR Launch to staging and moderating Press Conference and interviews, we manage your media operations needs.

Communications is about far more than “getting media coverage”. Often, you need to develop a positive influence with a specific stakeholder, whether you be a new club seeking to build relations with a local authority or politician, a national federation needing to engage more effectively with padel players and clubs, or a host city needing to convince an international federation of the benefits of hosting a new padel tournament.

Public Affairs is about positive advocacy for your specific padel cause. We help you reach your desired audience and deliver the message that will ensure you achieve the desired result.

Unlike its mainstream sporting counterparts, many of whom carry 100+ years of history, padel has a new, maverick status. In fact, there’s arguably no sport whose players understand and leverage the benefits of Instagram and TikTok better than padel.

With a young, authentic brand identity, padel provides the perfect platform for players, brands and businesses to leverage digital and social.

We help you develop and execute Influencer Marketing plans, create your own in-house social content strategies and produce engaging, quick-form video content that grabs the attention of your audiences.

There is no better way to bring your brand to life than through the power of video.

Maybe you’re looking to tell your unique brand story, maybe you want to showcase your state-of-the-art facilities or to highlight the wow factor of a launch event. Whatever it may be, video content is one of the best ways to reach your audience and share your journey in the world of padel.

Here at Padel 22, we have an in-house video production team ready to deliver your story so that it cuts through the clutter. We’re equipped and ready to take your video projects from concept to reality with quality and purpose at the forefront of everything we do. And, alongside our social and digital offering, we’re well placed to create your story and deliver it impact fully through the most appropriate channels.